Missions

Brand Lovers assists business leader’s vision of their corporation through the prism of brands. The organization and imagination of the future is today mainly linked to the optimization of the relationship. The economy of the relation cannot be avoided. This is probably the best way to feed the market economy, in a much more relevant manner.This is our mission.

The relationship is the lifeblood of our economies. How to integrate this, to visions and strategic choices?
Trust develops inside, what levers beyond traditional media in order to change an image imposed to a shared experience.
Beyond the feeling and emotion, nothing stops a loved brand! On which rational build this brand appeal?
Being recognized it’s fine, express a culture or way of thinking is better, isn’t it? Do you think that your brand is ready to adopt this way ?
The omnipresence is noticed, the presence is felt.
What about the customer receptivity? Do you consider that receptivity can take the lead of your communication?

The challenge of our time

Move from the market economy to the economy of relationship.

Interact in a shared vision.

Check the validity of your activities to prevent from falling into obsolescence.

Build brands on human relationship logics.

Create the good balance between, image as memory of the identity, and brand as relationship experiences.

Adopt behaviors and practices facing a consumer aware of its power through the rise of digital, and social networks.

Stay agile to better control the environment and the future.

Sharing understanding before knowing.

Be loved in a transparent way.

Targets

Anyone considering brand as a strategic asset and a way to be preferred.

Anyone wanting play a role in the futur of our planet.

Anyone who considers the future of a company is based on the brand value.

Anyone who knows opportunities and risks for a brand in face of the growing power of digital and social networks.

Resources

Francois Caratgé, 25 years of experience in the field of branding. A network of partners all sharing the same vision of the brand, its role and its challenges Dedicated teams according to the needs of its customers, combining different dimensions (creative, technical, legal, financial, research) around a construction project or development of a brand or a set of brands. Our key points:

• Leading role,
• Creativity,
• Emotional intelligence,
• Strategic coaching.

  “My collaboration with François Caratgé on Renova brand was based on a vision that he helped to mature and develop, this is probably what was most important in our partnership. This vision was a true creativity as the brand develops with ease, as the vision is now, more timeless.” Paolo Perreira da Siva, Président, Renova.

Process

Our work process is tailored to each of our missions, according to different types of corporate cultures and objectives. However there is a common core which can be summarized as follows:  

• Intuitive listening issues,
• Alignment of the awareness of the issues by and for the leaders,
• Visual and verbal conceptualization of the choices,
• Formalization of concepts into operational plans,
• Implementation of detailed action plans,
• Leading the changing patterns of relationships.

    “François Caratgé has the unique ability to understand a strategy, a culture, an industry as ours and at the same time deliver a big picture based on human behaviors understanding. He is also able to drive on a daily base as well as on the long term, a same objective. It’s a real enjoyment to collaborate with him.” Adolf E. Real, Chairman, Liechtenstein Bankers Association.